Patina

AI ops for Shopify stores

You make beautiful things. Let me find what's slowing you down.

You got into this to make things — not to wrestle with Klaviyo flows at midnight or wonder why your Google listings are wrong. I bring AI expertise and Shopify know-how to find everything that's costing you time or money. Then I fix it. You get me and the AI — not one or the other.

Good fit if

  • +You sell handmade products on Shopify
  • +You're spending more time on ops than making
  • +You know AI could help but don't know where to start

Not a fit if

  • You want someone to run your whole business
  • You want a strategy deck, not shipped work
  • You're not on Shopify

How it works

No decks. No frameworks. I show up and things get shipped.

I come in, learn your Shopify store, and find every place AI can save you time or money. Then I build it. Three ways to work together:

Quick Look

5 hours. See what's possible.

$500

I pull your Shopify data, GA4, Klaviyo, and Search Console. I show you where your hours are going and where AI actually makes sense for your store. You get specific fixes, not a generic report.

Build Week

Scope it tight. Ship it fast.

From $1,500

A focused project — rebuilt email flows, Google Merchant Center setup, abandoned cart recovery, structured data, whatever the Quick Look surfaced as the biggest win. Scoped, built, tested with real orders, shipped in weeks.

Ongoing

I stick around. Things keep improving.

$500/mo

Monthly Klaviyo campaigns, product listing optimization, 404 monitoring, analytics dashboards, new automations as your store grows. Cancel anytime. If I'm not adding obvious value, fire me.

Case study

Siri Hansdotter — handmade jewelry, ~$170K/yr on Shopify

I rebuilt her Klaviyo email flows, set up GA4 event tracking and Google Search Console, automated product listing updates, fixed 404 redirects, and built analytics dashboards she actually checks. Result: 10+ hours/week saved, revenue up 46% year-over-year. The same playbook I bring to every Patina client.

“I used to spend every Sunday night on emails and inventory. Now I spend it making jewelry.”— Siri Hansdotter, sirihansdotter.com
Watercolor portrait of Aaron Hanson

Who's behind this

Hi, I'm Aaron

I've spent years building AI-powered ops for Shopify stores — learning what actually works and what's hype. I also work in marketing at a major streaming platform, which keeps me sharp on what actually converts.

Patina started when I built the AI ops stack for Siri Hansdotter, a handmade jewelry brand on Shopify. Automated her email flows, cleaned up her product data, set up dashboards she actually looks at. I realized every maker I know has the same problems — so I packaged the playbook.

When you work with Patina, you work directly with me. No account managers, no junior associates. I read every message, I touch every workflow.

Patina

Tell me about your store

Click below and you're chatting directly with me — not a form, not a sales funnel. Tell me what you make and what's eating your time.

Or email me directly: aaron@runpatina.com

Patina© 2026 Patina

AI ops for Shopify artisan brands. Based in Boulder, CO.